Never use the same target anchor text more than once


Rule ID: same-target-anchor-text-more-than-once

This rule determines if a given anchor <a> element has text unique on the page.


SEO best practices suggest that anchor text should be relevant to the page you’re linking to. The words contained in the anchor text help determine what the linked page is about. The link text should be unique among all of the links on the page. This helps in determining what a link’s function is and differentiating it among similar links.

Use a diversity of different keyword variations in your anchor text, including exact match, broad match, long tail, and related. As a result, you’ll maximize the search engine’s understanding of the content behind the anchor URL and reduce the risk of a manual action from over-optimized link texts.

How to fix it

  • Always define unique text for <a> element.


SiteLint, SEO, Best Practice