What is a technical SEO audit?
SEO, or Search Engine Optimisation, refers to a set of practices designed to improve the appearance and positioning of web pages in organic search results. A technical SEO audit (also called on-site SEO or on-page SEO) is an analysis of the technical elements of a website as they are relevant to search rankings. These assessments enable you to discover and solve any issues affecting your site’s performance in the SERPs.
The importance of technical SEO is due to the fact that no matter how excellent the content on your website is, it will not appear or rank well in search engine results if your site is inaccessible to search engines.
Why perform a technical SEO audit?
Search engine bots crawl the web to find pages and websites. Before ranking your website in the search results, the bots examine your pages for various ranking factors. Search engines prioritize websites that adhere to their standards. And example could be Google guidelines for SEO or Bing Webmaster Guidelines.
Your content will not fulfill these requirements if your website is slow-loading, has an unresponsive design, or lacks a secure connection.
By resolving issues and warnings that impact your SEO score and visibility, these audits will help boost your site’s ranking. It also has the potential to enhance the user experience by optimizing loading times, navigation, layout, and responsiveness. It can also improve security and credibility by fixing broken links, redirects, and SSL issues. It may also keep you ahead of the competition by keeping you up-to-date on the newest SEO trends, rules, and best practices, like Bing SEO Optimization.
How to perform a technical SEO audit
There are two main methods for conducting an SEO audit: a manual audit and an automated audit. Automated audits are simple, fast, and follow a set of predefined rules. Manual audits, on the other hand, provide a human touch and allow for a more in-depth knowledge of the website’s SEO performance.
SEO Manual Audit
Manual auditing requires human activity to examine your website to determine just how well it adheres to search engine optimization standard practices. An automated audit will provide reports, but not all results can be fully assessed automatically. For example, whether a link description makes sense can be determined precisely by a human. Manual audits are conducted manually, but that does not mean that online tools are not necessary. In reality, speed test tools are used to measure key technical SEO details, such as website loading and rendering performance.
Although time-consuming, manual SEO audits give you total control over your SEO approach. You are free to do tasks as you see appropriate. You can quickly comprehend and validate whether or not your SEO staff carried out the strategy as intended.
A manual SEO audit, on the other hand, is incredibly time-consuming. It is hard to execute SEO for all of your websites at the same time if you own many websites. Just preparing a report for a few problems can take you many days. Many website owners feel that manual SEO is a low-cost option. Hiring SEO professionals that can work on the numerous algorithms employed by Google to determine rank, on the other hand, can be costly. Aside from that, search engine regulations change on a frequent basis. These adjustments are included in the software of automated tools and work accordingly. However, if you do it manually, you risk missing out on updates and suffering fines.
SEO Automated Audit
An automated SEO audit begins when you use any tool to determine whether your website complies with SEO guidelines. Automatic auditing consists of predefined rules that are consistent every time you run tests.
A popular approach to automated audits is crawling. SiteLint took a different approach, where all rules are verified on the client side. This approach works in a similar way to website traffic analysis. No manual steps are required, as all tests are built into your website.
SiteLint approach key points:
- Automatic SiteLint tests allow you to manage multiple websites at once and work in real time.
- Reports are generated based on what is finally generated for the user.
- Speed tests are based on user connections.
- Automatic monitoring that does not require manual crawling.