The length of the page title should be between 50 and 60 characters

Description

Rule ID: page-title-length

This rule determines the page title length and its recommended length between 50 and 60 characters.

Purpose

When your page title is too long, search engines (Google, Bing, etc.) will shorten or rewrite it to fit within its results, often by showing ellipses at the end. Moreover, the page title length varies and depends on the viewport size. However, it is important that you include all of the crucial words prior to the cutoff; therefore, we recommend 50-60 characters. If your visitors mostly come from mobile devices, you can typically use longer, but not shorter, titles than this before search engines start rewriting.

Example

Following is an example of how the page title is being displayed in Google search results:

Page title on search results

Following is an example of how the page title is being displayed in Bing search results:

Page title on Bing search results

How to fix it

  • When possible, try to keep the page title between 50 and 60 characters. Otherwise, it might be cut.

Standard

SiteLint, SEO, Best Practice